Jordi Serra is a futurist with a career of more than 35 years researching, studying, teaching, assessing and writing about change and futures studies. Currently, Jordi is the Deputy Director of the Center for Postnormal Policy & Futures Studies, he is also the Academic Director of the Social Economy Observatory (OES21). On top of that he is an Associated Professor at the Communication and International Relations Faculty of Blanquerna (Universitat Ramon Llull) in Barcelona. As a consultant, Jordi has collaborated with a variety public, private and international organizations all over the world, but mostly in Europe and South America. Over the years, Jordi has expanded his consultancy activity integrating strategy and intelligence in his work covering numerous ambits such as energy, education, health, social services, aging, public services, banking, policymaking, security, mining, food, infrastructures, housing and others.
Policymaking has becoming increasingly difficult in a period when issues are particularly complex, chaotic and contradictory. Not only that, to expect to manage developments that change at a faster pace with a growing scope and an escalating impact, while dealing with simultaneous events, becomes a huge challenge. Right now, the world is facing an extremely demanding and unprecedented challenge with Covid-19, Postnormal Times Theory offers a new approach at policymaking that could provide some clues regarding how to deal with this crisis.