Patricia Lustig


LASA Insight

Patricia is a foresight, strategy and change consultant, and author. She is an internationally recognised practitioner in foresight and strategy development, future thinking, scenario planning and innovation and she advises at all levels, working from factory floor to boardroom. She is also a keynote speaker in Strategic Foresight and Megatrends. Links to some of her podcasts and videos can be found on She has worked across the world and is multilingual. She is Managing Director of LASA Insight Ltd and on the Board of the Association of Professional Futurists. Patricia has written over 100 articles and is the author of four books including the award winning, Strategic Foresight: Learning from the Future published in July 2015, updated, and expanded in August 2017, by Triarchy Press. She is currently writing a book (with Gill Ringland), working title Green Shoots: from here to there. She has held senior positions and led teams (OD, software development) at major blue-chip companies such as BP, Motorola and Logica. She was a Programme Director at Management Centre Europe, a Visiting Executive Fellow at Henley Business School, and CIPD Faculty for Scenario Planning and Foresight. She edited a professional journal for 14 years. Patricia has a BA (joint Hons) from the University of St. Thomas and also attended the University of Minnesota, Institute of Technology. Patricia has a Coaching Accreditation from the BP Coaching Programme run by Fielding University. She is a member of the Association of Professional Futurists (APF), The World Future Studies Federation (WFSF), The Society of Authors, and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.


Green Shoots: Humankind meets Future Shock

June 1, 2021

Rutger Bregman’s book Humankind argues that it is realistic to assume that most people are good. Alvin Toffler’s Future Shock argued that society was changing too fast for people to be able to cope. Our new book, Green Shoots: from here to there, shows how people can flourish in this changing world. In this keynote, we are pleased to share our thinking with you – why, at a time of great uncertainty, we believe that there is opportunity to move Beyond Uncertainty. The disruptors in our society are many – from Covid-19 to global warming and technology. We see green shoots in the capabilities of people and organisations to work together across boundaries to achieve massive innovation at speed, during the development of the Covid-19 vaccines. We see green shoots in the way that Generation Z and Millennials adopt and use technology to build initiatives to change the narrative. We see green shoots in the sea change in attitudes of governments and companies to tackling global warming, over the last year. In this keynote we share some of our insights gained through our research and extensive global consultancy. We hope we can infect you with the optimism we feel for the opportunities of today.

APF Emerging Fellow

June 1, 2021

Emerging Fellowships of the APF are awarded to some of the most promising new futurists in order to give them a platform for cultivating their voice and to illustrate current futures issues. During this session each Fellow will present shortly their area of interest to start an open conversation on each topic and opportunities they are seeking to advance their work.