Travis Kupp

VP. Strategic Design & Foresight Lead


Travis is a strategist with over 7 years of experience blending technology, design, and futures whose work has spanned the energy, mobility, and financial services industries. He is presently Strategic Design and Foresight Lead at Truist, where he guides the development of visionary future ambitions for bank and facilitates the translation of those futures into actionable strategies and tactical roadmaps. He is also Chair of PRIMER2020, the global conference of the Design Futures Initiative, the founder and co-organizer of the Speculative Futures Atlanta, and a 2020 APF Emerging Fellow. Travis holds a Strategic Foresight MBA from California College of the Arts and a Bachelor of Science in Mechanical Engineering from the University of California, Davis.


Spectrum of Futures: The Many Faces of Anticipation

April 10, 2020

Is there one right way to think about the future? Travis will discuss how designers, technologists, and business strategists all have different, though related, approaches to futures thinking and the ways in which these methodologies are starting to cross- pollinate. He will also discuss his outlook for organizational futures literacy as this knowledge sharing progresses, the criticality of foresight in innovation, and why Futurists don’t, and shouldn’t, have a monopoly on the future.